I understand that Sports Illustrated is facing a dilemma. Young adult males do not read anything anymore and yet SI needs them to not only boost circulation but for ads for stupid products other folks do not use (I'm talking to you Axe For Men). But the latest attempts from them just do not cut the mustard. The recent college football preview issue is almost unreadable. There is little substance and the decisions for what made the cut editorially are sometimes laughable. There are only three little sections on each expected top 25 school and so some write-ups spend a good chunk of preview on the impact freshman fighting for the 4th WR job and not the lines or coaching staff or schedule or any of a million more worthy subjects. There is absolutely no reason to keep that issue hanging around as a reference.
The problem is that the staff of writers are not 21-year-olds used to twitter and blogging. They are better served with longer length. So either let them write or do not bother with a preview. What currently stands does not take advantage of SI publishing this magazine in August, whereby they trump the bigger preview mags with timely information, nor the talent of the writers who should best the 21-year-old bloggers.
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